Geekbar AD
Mirage vape retailer partnership NHS blue promotional banner


Mirage Collaborate with NHS to Supply Three Months Worth of Vaping Products to Smokers Looking to Quit

By Hannah Rhodes 15th September 2023 2 Mins


A new and exciting innovative collaboration between Sheffield based vape store Mirage and the National Health Service has surfaced to help combat smoking rates in the UK.

The synergy between the organisations comes at a pivotal point with smoking cessation continuing to be a hot topic in the media, with talks of a smoke-free society by 2030.

Health implications and financial strain surrounding smoking is undoubtably putting pressure on the health care system, with the current smoking-related fatalities reported to be 76,000 annually…the highest of any preventable death.

Individuals enrolled in local NHS smoking cessation programs will be granted the opportunity to receive a three-month collection of Mirage’s vaping products, without having to worry about any financial obligation.

This initiative strives to help smokers on their journey to a tobacco-free existence by ensuring they have access to safe and effective resources as well as support to allow them to overcome the deadly habit.

Craig Newbold, Director at Mirage, said:

“We take immense pride in partnering with NHS Smoke-free Sheffield to advance their mission of aiding individuals in their journey to quit smoking.”

“Vaping has consistently showcased its potential as a comparatively less detrimental alternative to conventional cigarettes.”

“By presenting a three-month supply of our products, we aspire to assist smokers in their shift toward a healthier lifestyle.”

To qualify for the three-month program, interested individuals within Sheffield should engage with their general practitioner, NHS smoking cessation consultant, or pop into their local Mirage store.

Discover more news from the vape industry

Enjoyed this story? Head over to the ‘News‘ section of the website to discover more vaping-related stories from Vapouround.



About this author

Hannah Rhodes

Hannah is a journalist with a filmmaking and marketing background, which has paved the way for creating engaging, meaningful stories regardless of the topic. Despite not having smoked or vaped herself, Hannah firmly believes in the power vaping holds as a harm reduction tool as she grew up in a smoking household, resulting in a need to help those in similar positions in any way she can – be that through her writing for Vapouround’s various magazines or online audiences; or by connecting with locals on our bus tours. She prides herself on her ability to form and maintain close relationships with those both inside and outside the industry and believes that kindness is key in all walks of life.