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FEELM’s Parent Company SMOORE Gains AEO Certification

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FEELM’s parent company Shenzhen Smoore Technology has been granted a special “VIP Pass” allowing it to get its goods through customs 30 percent more quickly.

Smoore has become the first company in the Chinese atomisation industry to be awarded the coveted AEO Advanced Certificate to allow rapid international customs clearance.

Already staking their claim as the first vape developer and manufacturer to be listed on the Hong Kong Stock Exchange, Smoore can enjoy a significant global competitive advantage with the new accreditation.

AEO is a concept under the World Customs Organization (WCO) to secure and facilitate global trade, while AEO Advanced Certification is the top credit level, which is a “VIP Pass” for international enterprises recognised by customs in several countries.

This is especially useful for Smoore whose annual productive capacity has surpassed 1.2 billion pieces, and products with FEELM inside have been exported to Europe, America, East Asia, Africa, Oceania and many other countries and regions. With the AEO Advanced Certificate, it will take much less time for customs clearance, significantly increasing its global competitiveness.

In addition the Chinese government has established AEO agreements with over 40 countries, including Singapore, Switzerland and the European Union, as well as developing a mutual agreement with a further 20 countries along the “Silk Road” trade route.

As such, SMOORE is subject to lower clearance costs, fewer inspections on goods and faster overseas transit.

Despite the benefits offered by an AEO certification, passing the requirements is no easy feat. SMOORE’s team worked for two years and across nine departments to meet specifications, eventually submitting a 7,500-page document to round off the application.

“It’s a complicated program involving a number of departments such as human resource, accounting, supply chain, logistics, quality inspection,” said a Smoore spokesperson.

“It requires a well-established management system, healthy financial index and effective cargo security management.”

At the time of writing, there are only 3,239 companies that hold an AEO Advanced Certification, which accounts for just 0.22 percent of registered Chinese enterprises.


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