The World Vapers’ Alliance has launched a ground-breaking new campaign set to save the lives of smokers across the globe.
Its ‘Back Vaping. Beat Smoking’ strategy comes at a crucial time for global public health policy, with both the WHO and EU gearing up for major discussions on the future of harm reduction.
The campaign could help shape international regulations by ensuring governments hear the evidence and see that vaping can help ‘millions of smokers quit.’
Michael Landl, Director of the WVA, said:
“There is a risk that global leaders – under pressure from anti-vaping activists – will introduce laws that would treat vaping the same as smoking.
“This would spell disaster for vapers, for smokers and for public health.
“If they ignore that vaping is 95 percent less harmful than smoking, then they will miss a golden opportunity to save lives.”Michael Landl, WVA
The WVA is planning on taking its campaign to a global audience, combining digital and real-world activism to promote vaping as a part of public health policies.
It also called on people to demand that global leaders ‘endorse policies that back vaping’, as well as urge politicians to ‘put the science first’ and ‘help beat smoking.’
“Nearly 200 million lives can be saved if the right vaping policies are introduced and 2021 is an absolutely critical year if this is to be achieved.
“It’s vital that vapers’ voices are heard…that’s why we’re taking our campaign out on the road, across Europe and around the world.”Michael Landl, WVA