Leading closed system solution provider FEELM has earned yet another trophy for the mantle after bagging itself a prestigious Golden Leaf Award.
The pioneering atomization firm – which belongs to major manufacturer SMOORE – won the title of ‘Most Promising Innovation’ for its FEELM Max ceramic coil technology.
This marks the second time that the brand has been honoured as part of the Golden Leaf Awards and comes just months after it secured a Red Dot Award for the same vape innovation.
Speaking at the ceremony, Chief Scientist of the SMOORE American Research Institute, Dr. Shi, said: “We are delighted that FEELM Max has won and that our efforts have been recognised by global industry experts.
“We have a long and extensive portfolio of breakthrough technologies to enhance the product experience; this new award represents another milestone in our continuing evolution.”
Shi added that new materials, microstructures and processes mean the FEELM Max has been able to reach new heights in harm reduction and product performance improvement.
As the ‘world’s first ceramic coil disposable pod solution’ , FEELM Max surpasses traditional cotton core options.
It said the innovation provides ‘better taste’, ‘more puff’ and a ‘higher consistency’, suggesting that it has the potential to ‘bring the quality of reusable products to the disposable market’.
FEELM added that another goal of the FEELM Max technology is to secure a lower carbon footprint through a series of ‘green and sustainable technical solutions’.
These would be introduced across a broad spectrum of areas including packaging, materials and the production process.
The Golden Leaf Awards took place during this year’s Global Tobacco and Nicotine Forum and recognise ‘outstanding contributions’ made by companies in the international tobacco and nicotine sectors.
Following the win, Dr. Shi said the FEELM Max ‘embodies the mission of Smoore International; innovation for better wellbeing’…an ideology that aligned with the theme of the host GTNF conference.
FEELM’s single-use solutions are now sold in countries around the world, including major economies like the US and UK.