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By UKVIA 28th March 2023 5 Mins


The UK Vaping Industry Association (UKVIA) to present its hard-hitting action plan to government this week

  • Owners and directors of offending retail outlets to face significant personal fines
  • New national registration scheme for retailers – only those that meet strict qualifying criteria can sell vape products
  • First ever national test purchasing scheme to be introduced to constantly monitor retailers for sales to minors on an ongoing basis
  • Funding from the fines and retailer registration scheme to be used to fund heightened enforcement by Trading Standards
  • UK Vaping Industry Association calls for “No more knuckle wrapping, it’s time to hit the offenders where it hurts hardest – in the pocket.”


28th March 2023: Despite a ban on the sale of vape products to under-18s, unscrupulous retailers continue to sell to children and the scale of the issue has left regulators struggling to police the problem.

The UKVIA, the largest trade body representing the vaping industry, is proposing three hard-hitting measures to prevent children accessing vapes and dramatically reducing youth vaping:

  1. On the spot fines of up to £10,000 for retailers who sell to under-18s (currently £2,500) with directors and owners of retail businesses
  2. A compulsory retail registration scheme, with stringent qualifiers to join, education programmes for those selling vapes and the ability for Trading Standards to rescind registration for repeat offenders
  3. A National Test Purchasing Scheme, whereby retailers are regularly tested to see whether they are selling to under-18s.

The UKVIA proposes that fines are ploughed back to ensure adequate financing for Trading Standards to enable them to effectively police the growth of rogue traders who sell vapes to children.

Mandating that all retailers are registered adds a further tool to allow Trading Standards to police them.

Not only will all retailers be compelled to put in place age checks but will also be made aware of the potential penalties for getting it wrong, including losing their ability to sell vaping products.

Both the registration and fines would also cover distributors selling illegal or non-compliant vaping products.

Finally, all retailers will be regularly tested to see whether they are adequately age checking customers.

The test purchasing cost would form part of the registration fees which would also be used to fund heightened enforcement by Trading Standards.

The proposals come in the same month that the Chartered Institute of Trading Standards (CTSI) issued a statement calling for urgent support and clarification from the government ‘as the scale of non-compliant vapes and the concerns around underage sales are snowballing and getting out of hand.’


The CTSI said that: “Trading Standards teams are spread very thinly enforcing laws on a range of issues, from food standards to product safety. We need more boots on the ground to help enforce regulations.”


John Dunne, Director General of the UKVIA said: “While vaping plays a critical role in reducing the number of smokers in the UK and saving the taxpayer millions in the process, it is completely unacceptable for retailers to be selling these products to children.

“It’s time to get tough on those who are getting away scot-free and making lots of money from continuously breaking the law.

“No more knuckle wrapping, time to hit the offenders where it hurts hardest – in the pocket.”

“By allowing Trading Standards to police the retailers more robustly and more effectively, I believe we can make a dramatic difference to the issue of vaping amongst young people.”

Added Dunne: “These proposals are designed not only to deter rogue retailers, but to allow the Government, through Trading Standards enforcement officers around the country, to properly police the problem.


Adam Afriyie, MP For Windsor and Vice Chair of the All Party Parliamentary Group for Vaping said: “These proposals are just what is needed.

“Youth vaping has no place in today’s society and greater restrictions on access to these products must be the focus of addressing the issue.

“The Government banned the sale of vapes to children back in 2015, but the worrying rise in usage amongst young people means that more must be done to effectively police the sale of these products in accordance with the law.

“Coming down hard on retailers who sell vapes to children is the right thing to do.”


Trading Standards (TBC) Quote said: “We welcome these proposals.”

“The rapid rise in the sale of vaping products to children and indeed the prevalence of non-compliant or counterfeit products has meant that Trading Standards are not effectively equipped for the task in hand.

“Our colleagues are out every day dealing with these issues, but do not have the adequate numbers or resource to properly counter the scourge of rogue traders.

“Greater resource, stronger powers and bigger penalties would have a major impact on our ability to police and cut the source of supplies to young people and protect our children’s future.”


Topics: UKVIA


About this author


John Dunne is the Director General of the UK Vaping Industry Association (UKVIA) and is one of it's founding members. John has a long and well-respected background in the European vaping sector and has held senior positions at some of industry's leading firms. In addition, he has advised industry analysts, financial institutions and the UK government on the vaping and tobacco harm reduction, as well as given evidence before health and scientific committees advocating for the industry. John is often seen on UK television, radio and worldwide print media.