2FIRSTS expert shares about the new regulations in China that are about to land.
As China’s e-cigarettes are gaining momentum to go abroad and the country’s e-cigarette regulatory policy is officially in place, the organizers of InterTabac invited Jason Tian, Director of Development of 2FIRSTS to give a public lecture on “China’s e-cigarette policy, tobacco monopoly licenses and its impact on the e-cigarette trade” to the visitors. InterTabac is one of the world’s largest tobacco exhibitions tradeshow.
Jason shared the 20 years history of vaporization as the starting point and shared the export data of Chinese e-cigarettes and major overseas markets.
90% of the world’s e-cigarettes are manufactured in China, where e-cigarettes were born. The “2022 China E-Cigarette Industry Export Blue Cover Report”, a joint production of ECCC and 2FIRSTS, shows that in 2022, the growth rate of the overseas global e-cigarette market size is expected to maintain 35%, while the expected total size will exceed $108 billion USD. In 2021, China’s total e-cigarette exports were 138.3 billion RMB (19.8B USD), and are expected to reach 186.7 billion RMB (26.7B USD) in 2022, with a growth rate of 35%. Among them, disposable e-cigarettes accounted for 65%, open e-cigarettes accounted for 17%, pod vapes accounted for 8%, and the exporting countries and regions were mainly the US, the EU, Russia and the UK, accounting for 93% of the export value.
Jason also explained the industry chain perspective of China’s e-cigarette regulatory system. With the implementation of the policy, China’s e-cigarette industry is formally incorporated into the regulation with reference to cigarettes, and the regulatory body and product attributes are clearly defined. “Measures for the Administration of Electronic Cigarettes” will be officially implemented on October 1. Production, wholesale and retail of e-cigarette entities, are required to obtain a license. What’s more, the nicotine content of products to be sold in China is strictly limited, and they must go through the technical review of the State Tobacco Monopoly Bureau before going on to the market.
Jason recommended searching with 2FIRSTS for confused visitors to gain a professional and profound understanding of China’s e-cigarette policies.
2FIRSTS is a vertical media focused on China’s e-cigarette industry, with extensive research on China’s e-cigarette policy regulation, market, supply chain and corporate licensing, providing accurate and detailed e-cigarette industry-related data and reports. In addition, 2FIRSTS stays open and sincere in communicating with domestic and international regulators, companies, associations, media and other sectors. In the future, 2FIRSTS is committed to becoming the global mainstream media in the e-cigarette field and promoting the healthy development of the global new-type tobacco industry.
Jason Tian, Director of Development of 2FIRSTS and Diplomatic Assistant of the Electronic Cigarette Professional Committee of the China Electronic Chamber of Commerce.
The Electronic Cigarette Professional Committee of China Electronic Chamber of Commerce, established in January 2017, focuses on guiding the standardized development of the industry and promoting industry self-regulation. It has more than 600 members, and the exports of member companies accounted for more than 90% of the export share of China’s electronic cigarettes.
Shenzhen 2FIRSTS Technology Co., Ltd., was founded by Juanjuan technology in January 2022 to serve the compliance and globalization of e-cigarette companies. Official sites: 2firsts.cn (Chinese); 2firsts.com (English).
