Geekbar AD

Press Releases

World Vapers Alliance Warns of the “Misperception Epidemic” Surrounding Tobacco Harm Reduction

By Michael Landl 30th May 2024 2 Mins


As World No Tobacco Day (31 May) approaches, the World Vapers’ Alliance (WVA) is raising the alarm about the rampant ‘Misperception Epidemic’ surrounding tobacco harm reduction.

Recent research by Ipsos for the think tank ‘We Are Innovation’ reveals that 74% of smokers worldwide wrongly believe that vaping is as harmful or more harmful than smoking.

This dangerous misconception, fueled by misinformation, is preventing millions from switching to a scientifically proven, less harmful alternative.

Sweden’s approach to harm reduction offers a compelling case study. By endorsing safer nicotine products, Sweden is on the verge of becoming smoke-free.

This pragmatic approach should inspire global policies. In contrast, the World Health Organization (WHO) continues to oppose these products, exacerbating the smoking crisis.

Michael Landl, director of the World Vapers Alliance, stated:

“The World Health Organization has turned World No Tobacco Day into a propaganda day. Sweden is about to become smoke-free thanks to alternative nicotine products. The WHO needs to stop fighting alternative nicotine products and start backing them as keys to a smoke-free future.

The WHO’s false claims are fueling a deadly misperception epidemic. Smokers deserve the truth: vaping is significantly less harmful than smoking. Accurate knowledge could save millions of lives.”

Michael Landl

This stance is supported by recent research and statements from public health authorities such as the UK’s National Health Service, which has published a guide to ‘Vaping Myths and Facts‘, debunking significant misconceptions about vaping to help smokers access high-quality information.

However, misinformation from influential bodies like the World Health Organization (WHO) perpetuates false beliefs, hindering smokers’ access to life-saving alternatives.

Additionally, the World Vapers Alliance is organising a protest in front of the WHO headquarters on World Vape Day, May 30th, in Geneva.

This demonstration aims to compel the WHO to finally listen to consumers and acknowledge the scientific evidence supporting vaping, nicotine pouches, and similar products as valid harm-reduction tools.

Discover more news from the vape industry

Enjoyed this story? Head over to the ‘News‘ section of the website to discover more vaping-related stories from Vapouround.



About this author

Michael Landl

Michael Landl is the director of the World Vapers’ Alliance. He is from Austria and based in Vienna. Michael is an experienced policy professional and passionate vaper. He studied at the University of St. Gallen and worked for several public policy outlets and as well in the German Parliament.