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Vaping Research

Forbes Study Reveals States With the Most E-Cigarette Use in the US

By Grace Lynk 9th April 2024 4 Mins

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Breaking news statistics lovers! A new Forbes Advisor study has compared hundreds of data points to determine just how popular vaping devices are on a state-to-state basis, and one thing is clear.

From the neon-lit streets of America’s biggest cities to the tranquil fields of the rolling South, it is increasingly apparent that when it comes to e-cigarette consumption in the US, the nation is divided.

Forbes, having compared data points from the Centers for Disease Control and Prevention (CDC), have found that while 11.5 percent of adults are still lighting up traditional tobacco, only 5.8 percent vape.

Needless to say, this hasn’t discouraged a rich and diverse tapestry of vape culture from flourishing across most of the 50 states, with the results of this new Forbes study acting as definitive proof.

Before we get to listing the top ten US states where adults use vaping devices on a daily basis, we have first collected a selection of interesting talking points regarding vape consumption and demographics across the country.

By gender: The CDC reported that smoking cigarettes was more commonly practised among men, with the same now remaining true for e-cigarette usage (11.6 percent for men in comparison to 10.3 percent for women).

By age: E-cigarette usage is reported highest among young adults, specifically those between the ages of 18 and 24, with consumption decreasing significantly in adults aged 45 or older.

By race and ethnicity: White adults were found most likely to be vapers at 5.2 percent, with the Hispanic and Latino population follows at 3.3 percent, preceded by the Asian population with 2.9 percent and the Black/African American population at 2.4 percent.

Regardless of any demographic, this study solidifies that e-cigarette consumption is not limited by anything other than legal age requirements. However, what about the states as a whole? How do these vaping trends
measure up on a much larger scale, specifically when monitoring an entire population on their daily habits?

Without further ado, the official Forbes top ten list of states with the most e-cigarette use in the US (with a few fun facts thrown in along the way, of course).

1. Tennessee

5.7 percent population of daily vapers

Tennessee ranks as the state with the most vapers as a whole, regardless of consumption regularity. Maryland has the least.

2. Kentucky

6 percent population of daily vapers

Kentucky is the state with the largest percentage of adults who vape every single day, tying with Oklahoma for the number one spot in this metric.

3. Oklahoma

6 percent population of daily vapers

Oklahoma ranks highest for the percentage of Gen Zs who use e-cigarettes on a daily basis at 22.5 percent.

4. Idaho

(4.8 percent population of daily vapers)

Between 2016 and 2022, the percentage of adults who vape increased by
5.4 percent in Idaho, putting the state in joint first with North Dakota for the highest consumption increase.

5. Arkansas

5.8 percent population of daily vapers

Seven of the top ten states found on this list are located in the South – Alabama, Arkansas, Kentucky, Louisiana, Oklahoma, Tennessee and West Virginia.

6. Alabama

4.7 percent population of daily vapers

Alabama ranked first in the percentage of adults who vape some, but not all, days (5.7 percent compared to the study average of 4 percent).

7. Louisiana

5.3 percent population of daily vapers

Between 2016 to 2022, the percentage of adults in Louisiana who currently use e-cigarettes increased by 4.4 percentage points.

8. West Virginia

4.6 percent population of daily vapers

Daily vaping in West Virginia is much lower than other states ranked in the top ten, with about one in every twenty adults reporting vaping sometimes.

9. North Dakota

5.3 percent population of daily vapers

North Dakota is the state with the most Gen Z vapers across the board, regardless of consumption regularity.

10. Hawaii

(4.2 percent population of daily vapers)

Last, but certainly not least, the Aloha State is currently experiencing an increase in e-cigarette users at a quicker rate than the Forbes study average.

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About this author

Grace Lynk