John Dunne is the Director General of the UK Vaping Industry Association (UKVIA) and is one of it's founding members. John has a long and well-respected background in the European vaping sector and has held senior positions at some of industry's leading firms. In addition, he has advised industry analysts, financial institutions and the UK government on the vaping and tobacco harm reduction, as well as given evidence before health and scientific committees advocating for the industry. John is often seen on UK television, radio and worldwide print media.
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