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E-liquid brand wins Hugo Boss lawsuit

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Flavour Boss has won its lawsuit with fashion brand Hugo Boss after a four-year battle.

The small, family-run e-liquid manufacturer received a cease and desist letter from Hugo Boss in 2017.

In the letter, the global brand demanded that Flavour Boss change its name and also the name of its best-selling ‘Boss Shots’.

The case has finally been settled after four years and huge financial costs.

CEO Rob Hackin CEO said:

“It’s been a long and treacherous battle, but we are delighted to announce that we have received confirmation that EUIPO’s Second Board of Appeal has rejected both of Hugo Boss’ appeals in EU opposition proceedings”

Despite being a start up company, Flavour Boss refused to be intimidated by the net worth of Hugo Boss which in 2018 was €236 million.

Hackin said:

“We had put our heart and soul into building the company and knew we had to fight it.

“It was a case of bully boy tactics from a multi-billion pound company attacking small independent businesses.

“For anyone who has found themselves in the same situation as Flavour Boss, my advice is to fight your case and show these companies that they do not hold all the power.

“It’ll be a long fight, but it’s your livelihood at stake.”

Source: Vaping Post

Image source: Okan Caliskan from Pixabay

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