Vape Live
Vape Live

US: FDA tackles “kid friendly” juices

1 Mins read

As part of a campaign to combat teen vaping, the US Food and Drug Administration has issued warnings to brands with “kid friendly” designs.

Thirteen manufacturers, distributors and retailers have been sent warning letters by the agency, having been found to be producing or selling e-liquids in labelling or advertising which resemble child-friendly products, such as juice boxes, candies and cookies.

The public health agency has given examples in its latest statement to the media, which includes the One Mad Hit Juice Box, which the FDA says resembles children’s apple juice boxes like Tree Top; Vape Heads Sour Smurf Sauce, which resembles War Heads candy; and V’Nilla Cookies & Milk, which resembles Nilla Wafer and Golden Oreo cookies.

FDA commissioner Dr Scott Gottlieb said the agency looked at products side-by-side with the products they apparently resembled.

“Looking at these side-to-side comparisons is alarming. It is easy to see how a child could confuse these e-liquid products for something they believe they’ve consumed before – like a juice box. These are preventable accidents that have the potential to result in serious harm or even death. Companies selling these products have a responsibility to ensure they aren’t putting children in harm’s way or enticing youth use, and we’ll continue to take action against those who sell tobacco products to youth and market products in this egregious fashion.” 

This step is the latest from the agency’s new plan to tackle youth vaping across the US, something some are calling an epidemic.

Related posts

FDA Seizes $720,000 of Counterfeit and Unauthorised Vapes

1 Mins read
US Customs and Border Protection (CBP), in conjunction with the FDA, have recently seized a shipment of over 33,000 counterfeit and unauthorised…
Business & FinanceNewsTechnology

Consumer Groups Plea to Google: "Don't Ban Our Vaping Apps"

1 Mins read
Thirty-five worldwide vaping groups have joined forces to urge Google’s CEO Sundar Pichai not to ban vape-related apps which help adults stay…
Health & WellbeingLifestyleNewsScience

Busting the Myth that Smoking ‘Calms the Nerves’

1 Mins read
Quitting smoking has been scientifically proven to benefit mental health by lowering levels of depression and anxiety after complete cessation.

Leave a Reply