Vape Live
Vape Live

British American Tobacco under fire for F1 tie-in

1 Mins read

Public health charity Action on Smoking and Health (ASH) has denounced a tie-in between McLaren’s Formula 1 team and British American Tobacco (BAT).

The statement follows a joint press release issued on Monday, which explained how the tobacco giant would have ‘on-car and off-car presence throughout the season, at all times in line with applicable regulation and legislation’.

An ASH spokesperson expressed her scepticism at BAT’s claim that it hopes to ‘transform tobacco’ by developing less-risky alternatives to combustible tobacco, such as its Vype e-cigarette.

Hazel Cheeseman, Director of Policy at ASH, said:

“Tobacco branding on formula 1 cars was ubiquitous until it was banned, as all tobacco advertising was over ten years ago now, because it was shown to cause children to take up smoking. While tobacco companies may say that this time it’s different, it’s hard to credit that BAT is part of creating a ‘better tomorrow’ while they continue to aggressively market their cigarettes wherever they can.

“As with PMI [Philip Morris International], who are currently being investigated by the Australian authorities in relation to their sponsorship of Ferrari, it seems tobacco companies are determined to push the limits of regulation with their marketing practices. It will take more than a new logo and a fancy slogan to convince us they’ve turned over a new leaf.”

Tobacco advertising in the sport has been banned since 2006.

Meanwhile, independent vape brand Totally Wicked sponsors Team Brit, an team of disabled drivers who compete alongside able-bodied drivers in the Britcar Championship.

Related posts

Germany Threatens to Triple E-Liquid Taxes

1 Mins read
A new bill introduced by the German Government proposes to dramatically increase taxes on e-liquids. If it passes, nicotine e-liquids will almost…
Health & WellbeingLifestyleNewsPoliticsScience

What's Happening at World Vape Day 2021

2 Mins read
Vapers encouraged to #GoTheExtraMile for World Vape Day as celebrations set to take place online for the second year running What is…
Health & WellbeingNews

Ethnic Minorities Less Likely to Vape Despite Increased Risk of Smoking Harms

1 Mins read
Ethnic minority groups face higher risks of developing smoking-related diseases but are less likely to try e-cigarettes, according to a new report….

Leave a Reply